Dresscode®

Goal:
Besides the authentic story behind your company, brand and/or product, it is important to establish how you position your brand or product. The Dresscode® workshop is used to identify the most important strategic principles of the brand.

Content:
During the workshop together we will:

• define the core proposal
• determine brand positioning in relation to the competition
• develop the brand personality
• outline the shifts in communication

We establish this by using the Dresscode®, a branding model designed by B/Twentynine and the Brand Personality model created by Professor Jennifer Aaker.

Duration:
Process (preparation & development) incl. 0,5 day workshop

Result:
This workshop, aided by the Dresscode® and Brand Personality models, results in a detailed description of the specific strategic principles of the brand. This description forms the basis for the next steps that can be taken, such as the development of a brand identity, a communication concept or the definition of design guidelines.