Concept Ideation

Goal:
The Concept Ideation workshop targets the generation of ideas for new products or services.

Content:
During the workshop together we will:

• re-define and establish the meaning of the problem
• start the idea generation process using creative tools and several idea generation tools. This takes place at an inspiring location where VanBerlo provides thought provoking objects and images that will stimulate thinking ‘out of the box.’
• start the selection process, having thought of as many ideas as possible (both in word and image). The best ideas will be put into clear images.

Duration:
Small: Process incl. 1-day workshop (2 designers)
Large: Process incl. 1 day workshop + consumer check (3 designers + facilitator)

Result:
The result of the workshop is a selection of a number of concrete idea directions visualised in both word and image.